Recently, OTT services have become extremely popular with many viewers.
Especially after the COVID-19 pandemic, people spent more time at home, which greatly increased demand for OTT platforms.
OTT refers to services that deliver various types of content through the internet.
Netflix, Watcha, and TVING are 대표 examples.
Compared to cable television, viewers can select content whenever they want.
Multiple reasons explain the rapid growth of OTT services.
It allows people to enjoy different genres from a single service.
Users can pick movies, dramas, or shows according to their interests.
Another benefit is its lower cost compared to classic TV services.
Watching on phones or tablets anytime is a major benefit.
However, as subscription fees keep rising, more people feel financial pressure.
Because of this, interest in free streaming services is growing.
Ad-supported free streaming allows users to enjoy content without paying.
This is especially attractive to users who care about budget.
Recently, FAST services have gained attention as an example of ad-based streaming.
For example, KT launched a FAST service called “Gi Live,” drawing public interest.
FAST is expected to become a new revenue model while the paid TV market stagnates.
The main benefit of free platforms is zero subscription fees.
Another plus is the wide range of available programs.
On the downside, ads interrupt viewing experiences.
In addition, the quality can be inferior to premium check here platforms.
OTT and free platforms are expected to grow further.
Ad-based free models may become even more popular among users.
Cost-free entertainment remains attractive to users.
In conclusion, combining premium OTT quality with free access matters.
Blending both models offers better choices to viewers.
I look forward to seeing how the streaming industry develops in the future.